COSTCO CONSULTANTS & CPG BRAND EXPERTS
Meet the FBM Team
Our Costco consultants help CPG brands get on the shelf. With a combined 50+ years in brand management, Costco roadshows, and digital marketing, our team guides brands through every step, from packaging and buyer connections to running roadshows that drive sales.
Susan Barry
Founder & CEO, MOJO Sales & Branding
Susan is based in Southeast Florida and serves clients nationwide. With extensive industry expertise and deep-rooted connections, she helps brands secure product placement in major retailers through fractional sales support. Susan specializes in managing Costco business and consulting on Costco road shows, driving increased brand visibility and measurable sales impact.
Jeff Shafranek
VP Operations and Sales, MOJO Sales & Branding
Jeff joined MOJO Sales and Branding in 2022, bringing with him extensive experience from owning and operating a national distribution warehouse. In that role, he worked closely with major U.S. retailers, including Walgreens, CVS, Duane Reade, and ShopRite, among others. Jeff leverages his deep expertise in sales, networking, and operations to support MOJO clients at every stage of their journey—from initial concept development to successful product placement on retail shelves.
FROM A CLIENT
“Highly recommend this dream team if you're looking to maximize both your in-store operations and your digital presence.”
Gianna L. · Marketing Director, Brooklyn Dumpling Shop
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Alex Steinberg
Content, Marketing & Research
Alex joined the teams at MOJO and Fractional Brand Managers to play a key role in the launch of Fractional Brand Managers. With a sharp eye for marketing and a talent for identifying innovative strategies, Alex contributes across content, marketing, and research initiatives.
Alex leads the development and publishing of blog content, focusing on topics that align with the consulting business's goals and target audience. They collaborate with team members to ensure blog posts are accurate, engaging, and impactful.
Russ Cote
Founder & President, Cote Media
Based in Sharpsburg, Russ is a marketing expert specializing in social media for small and midsize businesses. With a BA from Penn State and a law degree from Seton Hall, he shifted from attorney to B-list Blogger and new media enthusiast. His firm, a pioneer since pre-Facebook brand pages, holds Google Partner and Analytics certifications. Russ leads nationwide workshops on growth strategies focusing on advanced tracking and people-based advertising, known for his authentic, proactive advising.
