More proof that social media is the new word of mouth
- Susan Barry
- Jan 7, 2019
- 1 min read
It seems like only yesterday we were talking about social media as the new word of mouth.
So you can probably guess how happy we were to read a new eMarketer article that backs up exactly what we said.
According to a June 2011 study from Dell and Forrester Consulting, businesses who are listening and engaging on social media are seeing the impact across a wide range of metrics.
But here”s the specific bit we want to highlight:
Click graph to view full-sized.Sixty-three percent of respondents told Dell casino online and Forrester Consulting they had seen a positive effect from such initiatives on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.
Think about that for a minute.
Sixty-three percent of businesses surveyed saw a positive impact on brand awareness. That is the new word of mouth in action.
And you know what that means, right?
Happy dance time.
Oh yeah.
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