Looking for competitive advantages for your next Costco roadshow marketing plan?

When it is time to plan your Costco roadshow or any other retailer brand activations the company you choose must have specific competitive advantages. A few examples to consider are below:

• Operational Breadth –  The company you choose must be able to operate multiple road shows and activations at the same time nationally.

• Detailed Budget and Plan –  A detailed budget and plan must be in place so there are no unexpected issues or extra expenses charged.

• Understand Club and Retailer Needs – Understand that the clubs and retailers are not going to assist with setup, operation, or cleanup, but will expect all road show and sampling aspects to operate smoothly.

Costco Roadshow