top of page
Animated abstract art on fractional brand managers dot com

If your brand belongs in Costco, we'll put you on the shelf.

A seasoned brand team without the cost of a full-time hire. Senior people across brand, sales, packaging and digital, working on your brand together.

Animated abstract art on fractional brand managers dot com

22%

estimated sales lift

160

redemptions in the first 7 days

236,888

total campaign reach

50+ yrs

combined in brand management, Costco roadshows and digital marketing

6 services

pick one, or bring us in for all of them

Costco-first

built for big box retail, with a special focus on Costco

Fractional

a senior brand team without a full-time hire

ABOUT US

Is your brand ready for Costco? 

Animated abstract art on fractional brand managers dot com

We will audit your business, product, and marketing to get you ready.

Fractional brand management gives growing CPG brands a seasoned brand team without the cost of a full-time hire. With a combined 50+ years of experience in brand management, Costco roadshows, and digital marketing, our team evaluates your business, product, and marketing for big box retailers, with a special focus on Costco, then helps you make every change needed to be ready for launch.

Our Fractional Brand Management Services

Let's develop a winning strategy together. Choose the pieces you need; we bring the people for each one.

Pick the services you want to talk about.

1

Brand Assessment & Consulting

Fractional Brand Managers will do a comprehensive assessment of a brand's positioning, focusing on how the product will bring value and fill white space at the
retailer. This process includes analyzing and evaluating business, product, and marketing strategies to ensure readiness for presentation to the buyers.

2

Sales Management & Consulting

Fractional Brand Managers will do a comprehensive review of a company's sales strengths, including team performance, structure, and sales strategies, to identify areas for improvement and optimize overall efficiency. This process helps businesses uncover gaps, enhance productivity, and create actionable plans to drive sales growth.

3

Product/Packaging Audit & Consulting

Fractional Brand Managers will work to develop a packaging plan that ensures the brand's product and packaging meet Costco's stringent standards. This process includes analyzing and evaluating business, product, and marketing strategies to ensure readiness for presentation to Costco buyers.

4

Costco Buyer Liaison 

We will connect your brand with Costco buyers by leveraging our connections across multiple categories. Our team will work closely with Costco buyers to develop targeted promotions, refine packaging, and create new Costco-only SKUs to maximize visibility and placement. Need it run on the warehouse floor? MOJO Sales & Branding →

5

Digital Advertising & Consulting

We will audit your brand's social and web presence, consult your team on key ways to align your strategy for Costco and then execute an organic and paid digital media marketing and advertising strategy to get you ready for Costco, drive members to your roadshow, and then keep buyers coming back to purchase.

6

Costco Roadshow Management

With hands-on experience, our team is dedicated to planning, managing, and consulting on your brand’s club road show. This ensures a memorable event that boosts visibility and engages customers, leading to better placements at retail. Staffing and running the roadshow itself: MOJO Sales & Branding →

Add the services you want above, or request a consultation now.

Winning at Costco: A Roadshow Case Study

One Costco roadshow, three strategic layers, and measurable ROI: The winning formula for premium brands.

Screenshot 2026-03-03 at 10.37.10 AM.png

SOME AMAZING BRANDS WE'VE HELPED ALONG THE WAY

CLIENTS SAY

Success Stories from Brands we've Helped

“We had the pleasure of working with Susan and Russ for three consecutive weekends during our Costco roadshows, and they were absolutely incredible. Susan is a total superstar. With 20 years of experience under her belt, she brought next-level organization, professionalism, and roadshow expertise to the table. She managed every moving piece with precision, making the process seamless from start to finish. If you're looking for someone to run your roadshow like a well-oiled machine, she's more than worth the investment. Russ was equally impressive on the digital side, he ran our social media ads and got us amazing reach and impressions. His targeting strategy helped us generate real buzz around each roadshow and drive customers into the store. We couldn't have asked for a better partner to amplify our efforts online. Highly recommend this dream team if you're looking to maximize both your in-store operations and your digital presence.”

​

Gianna L. · Marketing Director, Brooklyn Dumpling Shop

“Working with Susan Barry and her team was a game-changer for our Costco business at Nando's Peri-Peri. From multiple roadshows to overall strategy, their guidance helped us grow our sales and expand our presence within Costco. Susan's expertise in the Costco system, her attention to detail, and her consistent follow-up made a significant impact. I highly recommend Susan and her team to any brand looking to succeed at Costco.”

​

Mike A. · President, Nando's PERi-PERi

“I never dreamed of having a company (Cote Media) work as hard for me as I work for myself. They are always there when you need them.”

​

Christine Z. · Owner, Salon Concrete; Artistic Director, Davines North America

“I've had the privilege of working with Russ (Cote Media) on a variety of endeavors. In a social media world where over 50 million businesses have facebook business pages, knowing how to target your customer and reach the right audience makes a difference in every business owner's bottom line. Russ is credible, knowledgeable, responsive and he knows how to get results. I recommend Russ without hesitation.”

​

David M. · Founder/CEO, Influential Drones

“Working with Susan during my time at Nando's PERi-PERi was a game changer. Her expertise with Costco Roadshows is second to none — she knows exactly how to engage customers, drive trial, and most importantly, convert that into real, lasting sales. Susan didn't just represent our brand well — she made our product relevant in a highly competitive space. Thanks to her efforts, Nando's PERi-PERi sauce stood out, moved off the shelves, and gained new loyal fans. Her energy, professionalism, and sales instinct were a huge asset to our team. If you're looking for someone who can truly deliver results in the retail demo world, Susan is the one to call.”

​

Nana Rocks Kodua · Formerly with Nando's PERi-PERi

“We had the pleasure of working with MOJO (Susan) to develop our Costco roadshow program for art shows, which successfully expanded to 100 events per year.”

​

Event Team · Art Brand Studios

“I have taken two of Russ's training classes and both were great. They are hands on and targeted at your needs and give you tools to use right away. I have seen my online presence grow due to his work. I have also recommended him to several businesses. Thank you!”

​

Paul M. · Consultant Founder, ChillRx Cryotherapy, Red Bank, NJ

“I've had the pleasure of working with the Mojo's team several times over the past five years and have truly enjoyed every event we've done together. They always come in well-prepared, knowledgeable about the product, and ready to work. Susan's team brings great energy—they're eager to sell and create a fun, engaging atmosphere with both Costco staff and members.”

​

Robert L. · Founder, Global Sourcing Vendor Co-op

Need hands on the warehouse floor?

When the strategy is set, our sister company MOJO Sales & Branding runs the execution: Costco roadshows, staffing, buyer liaison and brand activation. Same principals, one handoff.

MOJO Sales & Branding logo

INSIGHTS INTO INFORMED DECISION-MAKING

THINGS WE'VE LEARNED ALONG THE WAY

The Costco Emerging Brand Launch 2026 Guide: How FBM Takes First-Time Costco Brands From Zero Presence to Authorized Supplier in the Most Demanding Retail Channel in America

The Costco Emerging Brand Launch 2026 Guide: How FBM Takes First-Time Costco…

The Costco Permanent Placement Strategy CPG Brand 2026 Guide: How FBM Converts Roadshow Velocity Into the Durable Warehouse Shelf Presence That Transforms Brand Revenue

The Costco Permanent Placement Strategy CPG Brand 2026 Guide: How FBM Converts…

The Costco Brand Readiness Assessment 2026 Guide: The 10 Questions FBM Asks Before Any Client Spends a Dollar on Costco Channel Entry — and Why the Answers Change Everything

The Costco Brand Readiness Assessment 2026 Guide: The 10 Questions FBM Asks…

REACH OUT

Let’s Talk - REQUEST a Free Consultation

Let's Talk About Fractional Brand Management for Your Brand

Animated abstract art on fractional brand managers dot com

Prefer to talk now?
Call or text 732.433.7873
fractionalbrandmanager@gmail.com

bottom of page