If your brand belongs in Costco, we'll put you on the shelf.
A seasoned brand team without the cost of a full-time hire. Senior people across brand, sales, packaging and digital, working on your brand together.
22%
estimated sales lift
160
redemptions in the first 7 days
236,888
total campaign reach
50+ yrs
combined in brand management, Costco roadshows and digital marketing
6 services
pick one, or bring us in for all of them
Costco-first
built for big box retail, with a special focus on Costco
Fractional
a senior brand team without a full-time hire
ABOUT US
Is your brand ready for Costco?
We will audit your business, product, and marketing to get you ready.
Fractional brand management gives growing CPG brands a seasoned brand team without the cost of a full-time hire. With a combined 50+ years of experience in brand management, Costco roadshows, and digital marketing, our team evaluates your business, product, and marketing for big box retailers, with a special focus on Costco, then helps you make every change needed to be ready for launch.
Our Fractional Brand Management Services
Let's develop a winning strategy together. Choose the pieces you need; we bring the people for each one.
Pick the services you want to talk about.
1
Brand Assessment & Consulting
Fractional Brand Managers will do a comprehensive assessment of a brand's positioning, focusing on how the product will bring value and fill white space at the retailer. This process includes analyzing and evaluating business, product, and marketing strategies to ensure readiness for presentation to the buyers.
2
Sales Management & Consulting
Fractional Brand Managers will do a comprehensive review of a company's sales strengths, including team performance, structure, and sales strategies, to identify areas for improvement and optimize overall efficiency. This process helps businesses uncover gaps, enhance productivity, and create actionable plans to drive sales growth.
3
Product/Packaging Audit & Consulting
Fractional Brand Managers will work to develop a packaging plan that ensures the brand's product and packaging meet Costco's stringent standards. This process includes analyzing and evaluating business, product, and marketing strategies to ensure readiness for presentation to Costco buyers.
4
Costco Buyer Liaison
We will connect your brand with Costco buyers by leveraging our connections across multiple categories. Our team will work closely with Costco buyers to develop targeted promotions, refine packaging, and create new Costco-only SKUs to maximize visibility and placement. Need it run on the warehouse floor? MOJO Sales & Branding →
5
Digital Advertising & Consulting
We will audit your brand's social and web presence, consult your team on key ways to align your strategy for Costco and then execute an organic and paid digital media marketing and advertising strategy to get you ready for Costco, drive members to your roadshow, and then keep buyers coming back to purchase.
6
Costco Roadshow Management
With hands-on experience, our team is dedicated to planning, managing, and consulting on your brand’s club road show. This ensures a memorable event that boosts visibility and engages customers, leading to better placements at retail. Staffing and running the roadshow itself: MOJO Sales & Branding →
SOME AMAZING BRANDS WE'VE HELPED ALONG THE WAY
CLIENTS SAY
Success stories from brands we've helped
“Susan is a total superstar. She managed every moving piece with precision, making the process seamless from start to finish. Russ was equally impressive on the digital side. Highly recommend this dream team.”
Gianna L.
Marketing Director, Brooklyn Dumpling Shop
“Working with Susan Barry and her team was a game-changer for our Costco business. Their guidance helped us grow our sales and expand our presence within Costco.”
Mike A.
President, Nando's PERi-PERi
“Her expertise with Costco Roadshows is second to none. She knows exactly how to engage customers, drive trial, and most importantly, convert that into real, lasting sales.”
Nana Rocks Kodua
Formerly with Nando's PERi-PERi
“We had the pleasure of working with MOJO (Susan) to develop our Costco roadshow program for art shows, which successfully expanded to 100 events per year.”
Event Team
Art Brand Studios
“They always come in well-prepared, knowledgeable about the product, and ready to work. Susan's team brings great energy.”
Robert L.
Founder, Global Sourcing Vendor Co-op
“Russ is credible, knowledgeable, responsive and he knows how to get results. I recommend Russ without hesitation.”
David M.
Founder/CEO, Influential Drones
“I never dreamed of having a company work as hard for me as I work for myself. They are always there when you need them.”
Christine Z.
Owner, Salon Concrete; Artistic Director, Davines North America
FROM THE BLOG
Things we've learned along the way
The Costco Emerging Brand Launch 2026 Guide: How FBM Takes First-Time Costco…
The Costco emerging brand launch 2026 process — the specific commercial journey from zero Costco presence to…
The Costco Permanent Placement Strategy CPG Brand 2026 Guide: How FBM Converts…
The Costco permanent placement strategy CPG brand 2026 framework is the commercial bridge between the…
The Costco Brand Readiness Assessment 2026 Guide: The 10 Questions FBM Asks…
The Costco brand readiness assessment 2026 is the first thing Fractional Brand Managers does with every new…